Appendix C (continued) - Wyoming - State Workshop Reports - ACTT - Quality - Construction - FHWA

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FHWA > Engineering > Construction > Quality > ACTT > State Workshop Reports > Wyoming > Appendix C (continued)

ACTT

ACTT Workshop: Wyoming
September 21-22, 2004, DuBois, Wyoming

Appendix C (continued): Skill Set Reporting Forms

Public Relations

Public Relations Team
Monte Baker-Dubois Don Brandes-Design Studio West, Denver John Kilpatrick-National Park Service, Glacier National Park Sharon Linhart-Linhart McClain Finlon, Denver Judy Melander-Minnesota Department of Transportation Facilitator-Lee Potter-FHWA, Cheyenne	Cody Beers-WYDOT, Riverton Chris Clemens-Cameron Christopher Thomas Advertising, Denver Dave Kingham-WYDOT, Cheyenne Paula McCormick-McCormick Marketing, Lander Lisa Murphy-WYDOT, Cheyenne Recorder-Joyce Wagner-WYDOT, Cheyenne

Notes - Public Relations Skill Set
Idea (short name)	Idea (detailed description)	Implementation Details (barriers, skill set coordination, etc.)
PR representative on advisory committee	Public needs should be identified during development of construction requirements, construction sequencing.	Advisory committee needs to vote on addition of PR representative and add the position to the MOU.
Identify user groups	User groups need to be identified to identify marketing/communication plans in order to target	Responsibility of the consultant and need to do research.
Develop marketing plan	Responsibility of the hired consultants.	Sign the contract.
Develop communications plan	Responsibility of the hired consultants and the PI.	Sign the contract; hire the PI.
Hire public information officer	Have PI located in Dubois to do daily communications.	Determine if consultant hires PI.
Develop measures	We need measurable milestones to determine marketing campaign success.	Sign the marketing contract; determine available baseline data and create the plan to gather the future data and make it part of marketing plan.

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Updated: 04/04/2011

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