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"We don't have the luxury of having an ad agency at our disposal… It All Adds Up to Cleaner Air saves us a lot of money and really helps us present a professional, consistent message that we believe in."
Violette Roberts, Mojave Desert Air Quality Management District, CA

When did the It All Adds Up to Cleaner Air initiative begin and why?

The It All Adds Up initiative was developed in response to numerous requests from state and local transportation and air quality agencies for messages and materials that would help them gain public support for measures necessary to meet their Clean Air Act requirements. Centerpiece to the initiative is a comprehensive library of free commercial-quality marketing materials air quality organizations and transportation professionals can use to increase public awareness about the connections among transportation choices and air pollution and the small steps people can take to reduce traffic congestion and improve air quality.

Read more about the history of It All Adds Up to Cleaner Air.

View the selection of free print advertisements, billboards, TV PSAs and other marketing materials offered by It All Adds Up to Cleaner Air.

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Do I have to be a member to use the It All Adds Up materials?

Organizations and individuals are invited to tap into the resources offered on this Web site—absolutely free, and with no membership requirement. The goal of It All Adds Up is to help communities across the country communicate consistent transportation and air quality messages.

To learn more about the ways different organizations incorporate these materials, visit the exemplary materials and success stories section.

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Will the It All Adds Up materials make my program more successful?

The success of the commercial-quality It All Adds Up messages and materials isn't luck; they're tried-and-true. Interviews with diverse stakeholders, market research, concept and message testing, community pilots, and demonstration projects were conducted before and during the development of the It All Adds Up initiative. Incorporating the program's researched messages and free materials into your local air quality outreach efforts can help expand your program at low-or even no-cost.

To read how other organizations have achieved successful outcomes using It All Adds Up materials and messages, visit the success stories section.

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Do I need permission to use any of the It All Adds Up materials?

Permission is not needed to use any of the It All Adds Up resources. All materials are available for use in your public education campaign.

See all of the program's materials.

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Are Spanish-language versions of the It All Adds Up materials available?

Absolutely! The Spanish-speaking population is one of the fastest growing in the nation, according to the U.S. Census Bureau. Visit the It All Adds Up One-Stop Spanish Shop to spread the word with a few Spanish-language materials in your next air quality campaign!

Find translations of fliers, live-read radio ads and three 30-second TV ads, along with success stories, tips, and advice for reaching the Spanish-language market.

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Does it cost anything to use It All Adds Up?

Not a penny! One of the best features about using the commercial-quality It All Adds Up messages and materials is that they are absolutely free.

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Do the It All Adds Up materials have any copyright laws I should be aware of?

There are no copyright laws which prevent the use of or dissemination It All Adds Up materials.

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How do I know which materials are the best fit for my program?

The creative materials were designed for application anywhere and have been approved in towns from the U.S. to Australia. They work well in areas where there is an awareness of air quality problems or congestion; they also work well to generate awareness where it is lacking. The elements of the campaign are varied and some have universal applications that work in attainment and non-attainment areas. Here are some detailed instructions on how to customize It All Adds Up materials.

Read about how communities across the country have used It All Adds Up as part of their air quality improvement and traffic congestion reduction initiatives.

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How can I customize the It All Adds Up material to fit my program?

All of the It All Adds Up print advertisements, billboard designs, transit shelter ads, and TV ads were designed to accommodate your air quality or transportation organization's logo. Materials on this Web site are provided in Adobe Acrobat, as well as in the graphic design program, InDesign, to make it easy for you, your design consultant, or your printer to add your logo and make the materials your own! The TV PSAs are offered in a format your local cable television station will be able to use—and there's a place right on the TV spot for your logo. Here are some detailed instructions on how to customize It All Adds Up materials.

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Some of the It All Adds Up materials feature pictures of trains. We don't have a rail system, we have buses. Can I make those materials relevant to my area?

Even though the materials are in use in every region of the country, various clean air programs use very different, and strikingly successful, approaches to integrating the It All Adds Up materials into their programs. Plus, communities often modify It All Adds Up materials to meet their specific local needs. It All Adds Up provides a wealth of materials you can use as is, along with icon illustrations you can use to customize your campaign materials. So, if you have rail, but no bus, or bus and no rail, you can easily swap one icon with another to fit your community. The icons, like all of the materials, are absolutely free.

Check out how the Capital Area Transportation Authority in Lansing, MI, and Air Victoria, in Victoria, TX, customized It All Adds Up materials to meet their local market needs.

You'll find the icons, and other customizable materials, in the It All Adds Up Library.

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How do I know if my program is working?

The It All Adds Up to Cleaner Air team knows how important program evaluation is in demonstrating the effectiveness of clean air initiatives. That's why we've developed process-evaluation and impact-evaluation tools and guidance on using them. We encourage you to use these tools to track your activities and material dissemination, document changes in your community's knowledge, awareness, and attitudes toward transportation and air quality issues, and thereby improve your initiative.

More information on evaluation tools and techniques.

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Updated: 8/6/2014
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