Grand Rounds Wayfinding Program
The "Wayfinding" program's main focus is to provide residents and visitors with a friendly orientation to the byway through a means of communication that includes interpretation, environmental education and recreational opportunities by providing accurate mapping and guidance along the way. The byway's qualities are enhanced through the dedication of local and community participation and stewardship efforts. The "Wayfinding" project was completed in 2004, with 53 kiosks located throughout the byway and over 200 directional signs that are strategically located. Involving the local community to participate in identifying the byway's natural qualities has created a sense of ownership and stewardship. The program is a cost-effective way to promote and disseminate information using a non-traditional method. This service to visitors has enriched the appeal of the Twin Cities to visitors, contributing to the vitality of the area's tourism industry. The byway provides a tremendous resource, explaining the activities and history of the area in an easy to use format. The success of this project is shown by the increase in byway usage, now serving over 15 million visitors annually.