Skip to content U.S. Department of Transportation/Federal Highway AdministrationU.S. Department of Transportation/Federal Highway Administration

Office of Planning, Environment, & Realty (HEP)
Planning · Environment · Real Estate

Events Guidance Publications Awards Contacts

Travel Activities

For each of the three targeted travel purposes, the study asked for information on the activities that travelers found of interest. The reported findings are summarized in Table 4 and shown graphically in Figure 4.

The most popular activity among these three groups of potential byway travelers combined is shopping, totaling about 22 percent of total marketable trips. This finding suggests the potential economic benefits to byway communities of marketing to these three groups—particularly those who travel to tour, 60 percent of whom identified shopping as a top activity. The natural, scenic, and historic qualities of the byway collection are natural draws for touring and outdoor travelers; the second and third most popular activities among the target travel groups are enjoyment of lakes and rivers (21% of marketable trips) and small towns and villages (19%). Other important resources that will draw these travelers are wilderness areas (17%), mountains (14%) and historic areas (13%).

Table 4 : Top Activities of Interest by Trip Type
Activity Interest in Activity Percent of Marketable Trips
Touring Outdoor Special Events Touring Outdoor Special Events
Shopping 60% 28% 41% 11% 5% 6%
Lakes/Rivers 38% 60% 19% 7% 11% 3%
Small Towns/Villages 44% 37% 28% 8% 7% 4%
Friends/Relatives 33% 32% 39% 6% 6% 5%
Wilderness Areas 32% 61% 6% 11% 0%
Mountains 33% 33% 14% 6% 6% 2%
Historic Areas 53% 24% 10% 0% 3%
Landmarks/Historic Sites 39% 14% 7% 0% 2%
Beaches/Ocean 32% 14% 6% 0% 2%
Unique Local Foods 40% 8% 0% 0%
Explore Natural Environs 33% 0% 6% 0%
Hiking 28% 0% 5% 0%
Rural Farming Areas 26% 0% 5% 0%
Viewing Wildlife 25% 0% 5% 0%
Casual Dining 18% 0% 0% 3%
City Parks/Gardens 16% 0% 0% 2%

Figure 4 : Top Activities of Interest by Trip Type
Bar chart of the data in the previous chart, i.e., the 10 most popular activities for each trip type (touring, outdoor, or special events), as percentage of total marketable trips
Data source: Personal Vehicular Trip Analysis, Longwoods International, 2007

Updated: 09/03/2013
HEP Home Planning Environment Real Estate
Federal Highway Administration | 1200 New Jersey Avenue, SE | Washington, DC 20590 | 202-366-4000