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Recommendation 1: Adopt the "Land and People" Approach

Why do it:

Adoption of the Land and People approach will simplify the intrinsic quality evaluation and subsequent management and marketing for nationally designated byways. It will also help manage visitor expectations by distinguishing between byways that are driven primarily to experience scenery and the landscape, and those that are driven primarily due to their association with a story, tradition or event.

How to do it:

  1. Reformat the byway nomination form to include the Land and People categories in the intrinsic quality description. This process will require byway applicants to think more broadly about the overarching intrinsic qualities of their byways rather than debating the merits of individual intrinsic qualities (scenic vs. natural, for example). A focus on Land or People resources will build a stronger vision for marketing and promotion, and ideally result in better decisions for grant requests based on the needs of the Land or People intrinsic quality statement.
  2. Integrate the Land and People distinction into the grant application process. Byway grants should be used principally for the promotion and protection of the identified intrinsic qualities of each byway. By adding the Land and People approach, byway grants may be evaluated based on their applicability to the Land or People determination for each byway.
  3. Send a memo to the byway coordinators explaining the Land and People concept and facilitate an evaluation of their State or Indian tribe existing designated byways using the concept. The Land and People approach should be easily incorporated into the Program's language and guidance. Nevertheless, as a new concept, it will need to be introduced and explained comprehensively to all byway coordinators to ensure its most useful adoption.
  4. Consider including the Land and People concept in the next reauthorization of the NSBP.
  5. Explicitly make the addition of the Land and People concept once the Interim Policy is formally adopted.

Nomination Recommendations

To better evaluate and understand new byways being nominated as National Scenic Byways or All-American Roads, the following is recommended to explain the Land and People and CORE Concepts.

Nomination Guidance: Land and People

The six intrinsic qualities have been clustered into two groups, Land and People, to define the primary focus of the byway story and the experience that a traveler can expect on the byway:

By checking scenic, natural, or recreational as your byway's intrinsic quality, you are stating that the "land" concept applies best to your byway and its themes and stories.

By checking historic, cultural, or archaeological as your byway's intrinsic quality, you are stating that the "people" concept applies best to your byway and its themes and stories.

Nomination Guidance: COREs

In addition to identifying your byway as either a Land or a People byway and identifying one or more intrinsic qualities for which the byway is significant, you also need to submit a theme outlining the principal stories a byway visitor would expect to find when traveling your route. Byway themes are as unique and individual as each of America's Byways®. To assist the National Scenic Byways Program and your State or Indian tribe in better marketing and organizing the collection of routes that exist at the national and regional level, you will be asked to identify two COREs (three for All-American Roads) that best represent the stories and themes associated with your byway.

The 18 COREs represent broad byway themes and stories—nine are Land (Scenic) related and nine are People (Heritage) related. If you are a "Land" byway, at least one of your COREs must come from the Land categories. If you are a "People" byway, at least one of your COREs must come from the People categories.

Corridor Management Plan Recommendations

The following is recommended to encourage byways to give thoughtful consideration to resource protection issues in the preparation of corridor management plans.

Nomination Guidance: Corridor Management Plans

For "land" focused byways, the Corridor Management Plan should include specific references to land use planning and policy that will protect the identified intrinsic qualities. The protection of significant intrinsic qualities is essential to maintain the long term quality and desirability of your byway. In this section you will be asked to identify land resource protection programs and policies that currently exist along the proposed byway route. You will be asked to briefly describe how the significant intrinsic qualities you have identified have been protected or recognized through the following:

For "people" focused byways, the Corridor Management Plan should include specific references to planning and policy programs that will protect and maintain the physical properties or identified character of a corridor. In this section you will be asked to identify resource protection programs and policies that currently exist along the proposed byway route. You will be asked to briefly describe how the significant intrinsic qualities you have identified have been protected or recognized through the following:

See Appendix A for more detail.

Regional Byway Conference Announcement

NSBP should sponsor regional conferences at which State and Indian tribe coordinators, byway leaders, and representatives of non-participating States and Indian tribes will gather to review the region's collection and its potential to create more powerful, meaningful and authentic tourism experiences. The conference will evaluate existing designated byway routes to assign Land and People classifications and identify COREs for each byway.

This process will showcase similar themes within the region, as well as highlight unique byways within the region. Opportunities to market the routes, foster coordination among like-themed byways, and apply for regional grants for resource protection and marketing will ideally result from this conversation focused on the byways of the region.

See Appendix B for sample language to byway coordinators.

Statewide, Indian Tribe, or Regional Byway Analysis:
Guidelines for State and Indian Tribe Coordinators Byway Coordinators

Updated: 09/03/2013
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