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Recommendation 5: Perform Byway Community Outreach

Why do it:

All the concepts, observations and recommendations explored and identified in Assessing and Sustaining the Quality of the America's Byways® Collection impact State coordinators, Indian tribe coordinators, local byways and byway advocacy groups. This recommendation provides a comprehensive way to involve those communities in the implementation of this project's actions through communication, educational opportunities, technical assistance, and best practices.

How to do it:

  1. Facilitate State and Indian tribe-level byway assessment meetings at which various elements of the recommendations will be examined with State and Indian tribe coordinators and local byway leaders. Specifically, these meetings could categorize existing byways into Land and People, categorize existing byways by COREs, identify gaps within State and Indian tribe byway collections, define the number of byways desired by each State and Indian tribe, identify super-routes, and identify new multi-byway marketing strategies. Topics concerning re-designation, de-designation, and other issues should also be discussed.
  2. Facilitate regional byway assessment meetings at which the findings of State and Indian tribe-level meetings will be shared and various regional-level issues will be explored. Of particular importance will be inviting low-participating and non-participating States and Indian tribes to attend and identify partnerships between the byway collection and similar programs in other States and Indian tribes.
  3. Consider the re-establishment of a Scenic Byways Advisory Committee to review the concepts generated by this project. The Advisory Committee established many of the broad recommendations and goals that continue to define the Program and the collection today. A new committee report or assessment would provide a professional and objective analysis of the program—defining successes and best practices as well as outlining concerns or limitations.
  4. Consider establishment of a byway coordinator Resource Management Committee.
  5. Consider establishing a Regional and multi-State Byways Committee. Regional and multi-State byways have unique needs and opportunities. Many have been established within regional vacuums—often creating methods for cooperation and management that would benefit other similar byways, but have been little shared.
  6. Re-establish the "Best Practices for Byways" program underwritten by AASHTO. The byway project submission process and resulting publication, outlining project details, inspired many byway groups to a higher level of byway development and management. The result: demonstrating quality projects and innovative approaches to byways management and development.
Updated: 09/03/2013
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