Tasks 1 and 3 Options
Task 1, Analyze the Existing America's Byways® Collection, presented an overview of the Program's status today. Task 3, Projects Funded through the National Scenic Byways Program (1991 - 2007) , offered a review of the Program's grant funding history and challenges. Each report identified issues that merit consideration as recommendations.
Table 2: Task 1 and Task 3 Options - Preferred and Alternate
| Task 1:
- Grassroots partnerships are a cornerstone of the Program.
- Tribal participation is low.
- The six intrinsic qualities are represented unevenly in the collection.
- A consumer research study by Longwoods International found that less than 10% of Americans have traveled America's Byways®.
- Research methods to better support local byway advocacy organizations.
- Establish focused outreach to encourage Indian tribes to participate in the Program.
- Adopt the "land and people" concept.
- Determine desired market awareness for America's Byways® and develop a marketing plan to meet objectives.
No alternate options were defined for this issue. All other issues are integrated within recommendations.
| Task 3:
- Consider adopting broader goals or themes for future funding cycles.
- Review the apparent decline in the number of grant funded projects per byway as time passes.
- Match levels often exceed the 20% minimum.
- Tighten fiscal oversight of projects to better understand the effectiveness of grants.
- Set Program level objectives for the broad objectives for each funding cycle.
- Collect better information on the performance of each grant-funded project.
- Collect better information on the evolving goals and objectives for all byways.
- Collect better information on the nature of the matching funds leveraged by the Program's grants.
| No alternate options were defined for this issue. All options were integrated into recommendations.