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Less Successful Examples of Budget/Cost Breakdown

Example 7: Marketing Program

# Description Total Cost Requested Match
2. Emerging Technology 50,000 50,000 0
3. Production of new print response piece 10,000 10,000 0
4. Production of mobile marketing strategy and text scripts 5,000 5,000 0
5. Production of out-of-home collateral materials 5,000 5,000 0
6. Placement of mobile marketing 10,000 10,000 0
7. Production of direct mail communications 15,000 15,000 0
8. Production of online video/audio elements 10,000 10,000 0
9. Production of television advertising 15,000 15,000 0
10. Placement of out-of-home collateral materials 10,000 10,000 0
11. Placement of television advertising 20,000 20,000 0
12. Matching grant fund 56,250 0 56,250
Total $206,250 $150,000 $56,250

This budget is less successful because it:

  • Includes the amount proposed to match the project funding in the Budget/Cost Breakdown (see line item 12, $56,250) making the total request amount incorrect. Match is not part of the project cost, but instead the funds that are available to pay the non-Federal share of the costs. The total cost should be $150,000 and the Federal share should be $120,000
Updated: 09/03/2013
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