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Questions and Answers

  1. Who may use the logo?
  2. Why should we use the logo?
  3. When should All-American Roads and National Scenic Byways use the logo?
  4. If our byway has received a scenic byways grant, how should we acknowledge FHWA funding in our final product?
  5. Why three versions of the logo?
  6. Can I create something other than the three versions of the logo?
  7. Can I use different colors for the logo?
  8. Can I change the size of the logo?
  9. Which file format will work best for me?
  10. How can I get a copy of the logo?
  11. What should I tell our graphic designer or printer if they have questions that are more specific?
  12. If I have more questions, whom should I contact?

Answers

Who may use the logo?

The logo can be used by:

  • the collection of designated All-American Roads and National Scenic Byways - America's Byways;
  • FHWA and the America's Byways Resource Center;
  • others upon request by completing the form after selecting a file, or by calling Gary Jensen at 202-366-2048.
Why should we use the logo?

To help ensure a strong, recognizable America's Byways brand. Using the America's Byways logo is an essential part of our brand development and building strategy, which is based on market research and byway community input.

FHWA has applied for trademark protection of the America's Byways logo and the term, "America's Byways."

FHWA has approved and included the America's Byways logo as a marker in the Manual for Uniform Traffic Devices (MUTCD).

When should All-American Roads and National Scenic Byways use the logo?

Any time they are producing byway related material such as brochures, videos, websites, newsletters, interpretive information, highway signs, byway community entrances, byway advertising, byway magazine articles, presentations, etc. The more the logo is used, the more effective the America's Byways brand.

If FHWA Scenic Byways funds were used to develop the material, the logo must be used. Please see the funding attribution guidelines.

The icon and the type treatment ("America's Byways") must always be used together as one logo.

If our byway has received a scenic byways grant, how should we acknowledge FHWA funding in our final product?

Please see the Funding Attribution Guidelines.

Why three versions of the logo?

We developed one version of the logo, then found that various applications required alternatives. We created three versions anticipated to fit every need.

Each of the three designs incorporates the same road and star artwork, colors and font. The difference among the three is the placement of the words, "America's Byways." FHWA has provided these alternate designs to fit various applications.

The icon and the type treatment ("America's Byways®") must always be used together as one logo.

Can I create something other than the three versions of the logo?

We created the three versions to accommodate various applications. So, please stick to these because they will offer the consistent images needed to build the America's Byways brand.

The icon and the type treatment ("America's Byways®") must always be used together as one logo.

If, for some reason, one of these versions does not fit your needs, please contact Gary Jensen at {mailto address="gary.jensen@dot.gov"} or 202-366-2048.

Can I use different colors for the logo?

When creating a color product, please use the colors defined in the Graphic Standards Manual.

If it is a one color production, any color is acceptable, but black is preferred. It has been our experience that the darker the one color, the better.

We realize that the output of color printers can vary. Our goal is to have each use of the color logo match.

Can I change the size of the logo?

You may change the size of the logo, but not the proportions. For example, if you import the logo into presentation software, be sure to change the size by grabbing the corner, not the sides of the image box.

Keep in mind that the logo will not be very effective if it is produced in a size less than 1/2 of an inch high. Please keep it to 1/2 of an inch or higher.

FHWA recognizes that few applications may require a reduced size, such as identifying nationally designated roads with the logo on a state map. This application is an exception, however, in any application the logo must be clear and legible.

Which file format will work best for me?

Most will want to download vector-based formats for use in publishing software. Available formats are listed on the download page for each logo, along with details about each format.

How can I get a copy of the logo?

Go to the logo page for the three versions of the logo.

What should I tell our graphic designer or printer if they have questions that are more specific?

Please refer your staff to this manual. It is most useful to graphic designers or any other professional developing material using the logo for your byway.

If I have more questions, whom should I contact?

Please contact FHWA, Gary Jensen at gary.jensen@dot.gov or 202-366-2048.

Updated: 09/03/2013
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