For all materials for America's Byways® - National Scenic Byways and All-American Roads - developed with funding provided by FHWA, the America's Byways logo should be used. The logo is required to be used on America's Byways® publications, websites, videos, interpretive signs, and other mediums produced with funding provided by FHWA. Where possible, in addition to the logo, include the following statement: "Funded in part by Federal Highway Administration." The America's Byways logo is to be used only for the collection of distinct and diverse roads designated by the U.S. Secretary of Transportation.
Affiliation text is wording that ties your individual byway to the national brand. It should be inserted into your press releases, brochures, and other marketing materials. In most cases, the affiliation text is simply:
[Your byway] is part of the America's Byways® collection of 150 nationally designated routes.
Or you can elaborate a bit:
[Your byway] is part of America's Byways®, a collection of 150 distinctive routes designated by the U.S. Secretary of Transportation.
Verbally connect your byway to the brand in the same way every time you use it—in press releases, on your website, on brochures. Consistency builds recognition.
For all materials for State designated byways developed with funding provided by FHWA, the following phrase should appear, "Funded in part by Federal Highway Administration." The America's Byways logo cannot be used in association with State designated byways that have not been designated as an All-American Road or National Scenic Byway.
For materials developed with funding provided by FHWA that include both State and other nationally designated roads, the following parameters should be followed: