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Using the "Come Closer" Theme/Tagline and Lockup

In addition to the America's Byways logo, the invitational "Come Closer" theme/tagline and its graphic representation, called a lockup, can connect your byway to the national brand. The lockup melds the theme with the logo and either a general message ("Come Closer to America") or a location-based message that often connects to an intrinsic quality ("Come Closer to History"). Use the specified colors and follow the guidelines for placement as indicated here to create a localized call-to-action for your byway.

Components:

Primary Lockup

The primary lockup consists of the brand logo and the "come CLOSER" theme line, and should always be positioned exactly as shown.

Local Modifier

Customize the lockup with a modifier that reflects a single local experience. The local modifier is typically a noun that relates to one of your byway's intrinsic qualities. There should not be an adjective before the noun, such as "beautiful nature."

Updated: 09/03/2013
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