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On July 22, 2010, Highways for LIFE sponsored a webinar on "Market Research for FHWA Innovations." After introductory remarks by Highways for LIFE's Kathleen Bergeron, presentations were made by Mia Zmud of NuStats, a market research firm in Austin, Texas; John Cashmore, of Ascendancy Research, of St. Louis Park, MN, and Chris McMahon, Director of Market Research at the Minnesota DOT. Their presentations, made using PowerPoint software, follow. Included within each presentation are detailed notes.

PowerPoint files can be viewed with the PowerPoint Viewer
Updated: 04/04/2011

United States Department of Transportation - Federal Highway Administration