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ArrowMarketing Plans at the State Level: Roundabouts for Louisiana

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Slide 1

Marketing Plans at the State Level: Roundabouts for Louisiana

John M. Broemmelsiek
Intelligent Systems / Traffic Operations Engineer
Federal Highway Administration
Louisiana Division Office
5304 Flanders Drive, Suite A
Baton Rouge, LA 70808
225-757-7614
John.Broemmelsiek@dot.gov

Slide 2

Louisiana's Highway Safety Problem

  • 2.23 fatalities per 100M VMT
    • 53% greater than national average
  • In 2004
    • 886 fatal crashes → 991 fatalities
    • 50,000 injury crashes → 85,000 injuries
    • Intersections: 26.4 % fatalities; 48.98% serious injury
  • "Opportunity" State for intersection safety
Slide 3

Louisiana Strategic Highway Safety Plan

  • Vision
  • Mission
  • Goal
  • Objective
  • Performance Measure
Slide 4

Louisiana Strategic Highway Safety Plan

  • Vision
    Louisiana travelers arrive safely at their destinations
  • Mission
  • Goal
  • Objective
  • Performance Measure
Slide 5

Louisiana Strategic Highway Safety Plan

  • Vision
  • Mission
    Reduce human and economic toll on Louisiana's surface transportation system due to traffic crashes
  • Goal
  • Objective
  • Performance Measure
Slide 6

Louisiana Strategic Highway Safety Plan

  • Vision
  • Mission
  • Goal
    Reduce the Louisiana fatality rate to 1.54 per 100M by 2010
  • Objective
  • Performance Measure
Slide 7

Louisiana Strategic Highway Safety Plan

  • Vision
  • Mission
  • Goal
  • Objective
    Use a systems approach in engineering to strike a balance between single unique locations and addressing the safety of the road network.
  • Performance Measure
Slide 8

Louisiana Strategic Highway Safety Plan

  • Vision
  • Mission
  • Goal
  • Objective
  • Performance Measure
    -Number and proportion of fatal & serious injury crashes involving roadway departures
    -Number and proportion of fatal & serious injury crashes involving intersections
Slide 9

Reduce number and proportion of fatal & serious injury crashes involving intersections

SOLUTION:

  • Highly effective
  • Implemented quickly
  • System wide application
  • "Instant" results
  • Obstacles to implementation can be managed
Slide 10

Roundabouts

Photo of Roundabout

Slide 11

Roundabouts

Photo of Roundabout

Slide 12

Roundabouts

Photo of Roundabout

Slide 13

Roundabouts

Diagram of one four way intersection and one roundabout. Each show the points of conflict and the likelihood of crashes. The 4 way intersection has 32 vehicle to vehicle conflicts and 24 vehicle to pedestrian conflicts. The roundabout shows 8 vehicle to vehicle conflicts and 8 vehicle to pedestrian conflicts.

View full size version of this image

Slide 14

Roundabouts

  • Highly effective
    • 60% all crashes; 82% injury; 100% fatality; 27% PDO
  • Implemented quickly
    • Typical construction cost < $300K
  • System wide application
  • "Instant" results
    • Proven effectiveness w/ little operational overhead
  • Obstacles to implementation could be managed
    • No legislative or policy action needed
    • Cost within reach
    • ← Managed through a marketing planPRIMARY OBSTACLES:
      • Perception
      • Lack of Experience & Knowledge
Slide 15

Louisiana Roundabout Marketing Plan

Analyze → Plan → Implement → Evaluate and back to Analyze. The arrows are in red to symbolize that these steps have not yet been completed.

Slide 16

Louisiana Roundabout Marketing Plan

Analyze

  • Sporadic educational efforts
  • Mainly local initiatives w/ little technology transfer
  • No organized effort at local or state level; No defined implementation process; No performance indicators
  • State & Local officials currently distracted w/ recovery efforts
  • Audience must include
    • Elected officials
    • State & local transportation executives
    • Transportation engineers
Slide 17

Louisiana Roundabout Marketing Plan

Action Plan - First Iteration

  • Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans)
  • Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area)
  • Conduct a Roundabout Scanning Tour for Executives & Engineers
  • Start a statewide Roundabout working group for design engineers
  • Retain on-call expertise for Design Reviews and Executive/public outreach
Slide 18

Louisiana Roundabout Marketing Plan

Implement

  • Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) - COMPLETED
  • Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) - COMPLETED
  • Conduct a Roundabout Scanning Tour for Executives & Engineers - IN PROCESS
  • Start a statewide Roundabout working group for design engineers - IN PROCESS
  • Retain on-call expertise for Design Reviews and Executive/public outreach - IN PROCESS
Slide 19

Louisiana Roundabout Marketing Plan

Evaluate

  • Course and session evaluations
  • Number of roundabouts in design
  • Number of roundabouts in construction
  • 3 year before and after crash analysis
    • Cost/Benefit analysis
Slide 20

Louisiana Roundabout Marketing Plan

Re-analyze

  • Action Plan modified based on marketing performance factors

Analyze → Plan → Implement → Evaluate and back to Analyze. The arrows are in green to symbolize that these steps have now been completed.

Slide 21

SlideTitle

John M. Broemmelsiek
Intelligent Systems / Traffic Operations Engineer
Federal Highway Administration
Louisiana Division Office
5304 Flanders Drive, Suite A
Baton Rouge, LA 70808
225-757-7614
John.Broemmelsiek@dot.gov

Slide 22

More Information

Events

Contact

Kathleen Bergeron
Highways for LIFE
202-366-5508
kathleen.bergeron@dot.gov

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Updated: 04/04/2011
 

FHWA
United States Department of Transportation - Federal Highway Administration