Marketing Plans at the State Level: Roundabouts for Louisiana

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Marketing Plans at the State Level: Roundabouts for Louisiana John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, LA 70808 225-757-7614 John.Broemmelsiek@dot.gov
Louisiana's Highway Safety Problem 2.23 fatalities per 100M VMT 53% greater than national average In 2004 886 fatal crashes → 991 fatalities 50,000 injury crashes → 85,000 injuries Intersections: 26.4 % fatalities; 48.98% serious injury "Opportunity" State for intersection safety
Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Performance Measure
Louisiana Strategic Highway Safety Plan Vision Louisiana travelers arrive safely at their destinations Mission Goal Objective Performance Measure
Louisiana Strategic Highway Safety Plan Vision Mission Reduce human and economic toll on Louisiana's surface transportation system due to traffic crashes Goal Objective Performance Measure
Louisiana Strategic Highway Safety Plan Vision Mission Goal Reduce the Louisiana fatality rate to 1.54 per 100M by 2010 Objective Performance Measure
Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Use a systems approach in engineering to strike a balance between single unique locations and addressing the safety of the road network. Performance Measure
Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Performance Measure -Number and proportion of fatal & serious injury crashes involving roadway departures -Number and proportion of fatal & serious injury crashes involving intersections
Reduce number and proportion of fatal & serious injury crashes involving intersections SOLUTION: Highly effective Implemented quickly System wide application "Instant" results Obstacles to implementation can be managed
Roundabouts
Roundabouts
Roundabouts
Roundabouts View full size version of this image
Roundabouts Highly effective 60% all crashes; 82% injury; 100% fatality; 27% PDO Implemented quickly Typical construction cost < $300K System wide application "Instant" results Proven effectiveness w/ little operational overhead Obstacles to implementation could be managed No legislative or policy action needed Cost within reach ← Managed through a marketing planPRIMARY OBSTACLES: Perception Lack of Experience & Knowledge
Louisiana Roundabout Marketing Plan
Louisiana Roundabout Marketing Plan Analyze Sporadic educational efforts Mainly local initiatives w/ little technology transfer No organized effort at local or state level; No defined implementation process; No performance indicators State & Local officials currently distracted w/ recovery efforts Audience must include Elected officials State & local transportation executives Transportation engineers
Louisiana Roundabout Marketing Plan Action Plan - First Iteration Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) Conduct a Roundabout Scanning Tour for Executives & Engineers Start a statewide Roundabout working group for design engineers Retain on-call expertise for Design Reviews and Executive/public outreach
Louisiana Roundabout Marketing Plan Implement Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) - COMPLETED Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) - COMPLETED Conduct a Roundabout Scanning Tour for Executives & Engineers - IN PROCESS Start a statewide Roundabout working group for design engineers - IN PROCESS Retain on-call expertise for Design Reviews and Executive/public outreach - IN PROCESS
Louisiana Roundabout Marketing Plan Evaluate Course and session evaluations Number of roundabouts in design Number of roundabouts in construction 3 year before and after crash analysis Cost/Benefit analysis
Louisiana Roundabout Marketing Plan Re-analyze Action Plan modified based on marketing performance factors
SlideTitle John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, LA 70808 225-757-7614 John.Broemmelsiek@dot.gov