Steps in the Marketing Plan Development Process
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PowerPoint Version (876 kb)
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Table version of Pie Chart in Slide 6
Marketing Program
| Planning | Set Directions- Where are we going?
- How are we going to get there?
- When are we going to get there?
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| Research | What do we know?- What do we need to know?
- Where are our markets?
- Existing Markets
- Potential Markets
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| Strategy | How?- What do we have to do?
- Who will do it?
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| Business Development & Sales | Who? Where?- Client Type
- Project Type
- Territory
When? |
| Public Relations | - Image
- Visibility
- Direct Mail
- News Releases
- Feature Articles
- Presentations
- Affiliations
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| Sales Tools | - Brochures
- Photos
- Binders
- Special Mailings
- Covers
- Specialties
- Training Aids & Programs
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| Advertising | Budget |
| Evaluation | Adjustments Corrections |
Return to Presentation.
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More Information
Events
Contact
Kathleen Bergeron
Highways for LIFE 202-366-5508
kathleen.bergeron@dot.gov |
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Updated: 04/04/2011 |
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