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"A Guide to Developing Marketing Research for Highway Innovations"

Cover: A Guide to Developing Marketing Research for Highway Innovations

March 2013

This guide addresses how to use marketing research to deploy technologies and how it has been used for understanding public perception of the organization.

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"Managing Technology Transfer: A Strategy for the FHWA (Special Report 256, TRB)"

Cover: Managing Technology Transfer: A Strategy for the FHWA (Special Report 256, TRB)

Your technology or innovation will benefit your target audiences--from their perspective.

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"Relationship Marketing: A Key to Success and Survival"

Cover: Relationship Marketing: A Key to Success and Survival

Sept/Oct 2001

Your technology or innovation will benefit your target audiences--from their perspective.

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"Performance Contracting for Construction"

Cover: Performance Contracting for Construction

April 2006

State and local Departments of Transportation (DOT) and the United States Department of Transportation (USDOT) Federal Highway Administration (FHWA) are facing two significant challenges: A large portion of the U.S. transportation infrastructure is reaching the end of its design life and needs to be reconstructed, and, at the same time, traffic levels and congestion levels are increasing steadily.

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"Performance Contracting Framework"

Cover: Performance Contracting
Framework

July 21 2006

To successfully develop and implement a performance contract for a construction project takes a number of steps.

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"Guide to Creating An Effective Marketing Plan"

Cover: Guide to Creating An Effective Marketing Plan

May 1 2007

Your technology or innovation will benefit your target audiences--from their perspective.

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"TR News: Vanguard Technologies on the Move"

Cover: TR News: Vanguard Technologies on the Move

March-April 2010

From TR News, No. 267, March-April 2010, pp. 12-19. Published by, National Academy of Sciences; posted with permission of the Transportation Research Board.

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Kathleen Bergeron
Highways for LIFE
202-366-5508
kathleen.bergeron@dot.gov

Updated: 06/11/2013
 

FHWA
United States Department of Transportation - Federal Highway Administration