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Publication Details

Pavement Management Roadmap Marketing Plan

General Interest: provides practical guidance to engineers responsible for the day-to-day design, construction, rehabilitation, maintenance, and management of pavements.

Primary Topic:

Description: In 2010, the Federal Highway Administration (FHWA) undertook a study to develop a roadmap for managing pavement assets. Representatives from state highway agencies, metropolitan planning organizations (MPOs), local agencies, universities, industry, technology transfer centers, and FHWA came together at three workshops to identify issues that were precluding agencies from deriving the maximum benefit from their pavement management systems. They identified research, development, and technology transfer activities that should be undertaken to address those issues. Their recommendations were then presented as 47 problem statements in the Pavement Management Roadmap published by FHWA. As a follow–on to that effort, this document presents a marketing plan with a goal to broaden the awareness of transportation stakeholders to the potential the Roadmap projects hold for improving the efficiency and effectiveness of their pavement management practices and to persuade them to advocate for the development and funding of those projects.

FHWA Publication Number:

Publication Year: 2012

Document Links: PDF (file size: 0.2 mb)

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Updated: 02/20/2015

United States Department of Transportation - Federal Highway Administration