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Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations

Report
This report is an archived publication and may contain dated technical, contact, and link information
Publication Number: FHWA-HRT-05-132
 Date: July 2006

Lesson 24: Comprehensive Approach: The 5 E’s

The 5 E’s. The photograph shows a young child being handed traffic safety education materials in a classroom setting.

Lesson Outline

  • Engineering practices.
    – Covered in previous lessons.
  • Education strategies.
  • Enforcement practices.
  • Encouragement strategies.
  • Program evaluation.

Comprehensive Approach

  • Collaborate with variety of stakeholders:

    – Public works.
    – Police.
    – School district.
    – Public health.
    – General public.
    – Bicyclists and pedestrians.
    – Etc.…

The photograph shows five adults sitting around a table and discussing issues. All people are intently listening to the person speaking.

Education Strategies

  • Walking and biking skills for children.
  • Adult bicycle and pedestrian safety.
  • Motorist awareness.
  • Targeted safety messages.

The photograph shows two young children on bikes being instructed by a standing adult. The adult and children appear to be standing in a bike safety course.

Enforcement Strategies

  • Enforce pedestrian/bike laws.
  • Review/modify existing laws.
  • Review/modify young violator practices.
  • Reduce bicycle theft.
  • Reduce assaults on pedestrians and bicyclists.
  • Implement police bicycle patrols.
 

The photograph shows a CD-ROM entitled “Resource Guide on Laws Related to Pedestrian and Bicycle Safety.” The DOT and NHTSA logo are seen on the front of the CD-ROM.

The photograph shows two uniform bicycle patrol officers stopped and talking with two young girls.

Encouragement Strategies

  • Market as a healthy lifestyle.
  • Promote through special events (bike-to-work day).
  • Inform target audiences.
  • Include walking and biking in local recreation programs.

The picture shows a male and female adult jogging on a shared use trail.

Program Evaluation

  • Continuous feedback:
    – Implement.
    – Evaluate.
    – Improve.
  • Demonstrate benefits of program:
    – Increase in walking/bicycling.
    – Decrease in congestion.
    – User satisfaction.

Lesson Summary

  • Campaigns related to education, enforcement, and encouragement can be effective means for increasing walking and bicycling.
  • Evaluation proves that you are making a difference.

 

FHWA-HRT-05-132

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