Lesson 24: Comprehensive Approach: The 5 E’s

Lesson Outline
- Engineering practices.
| – Covered in previous lessons. |
- Education strategies.
- Enforcement practices.
- Encouragement strategies.
- Program evaluation.
Comprehensive Approach
Education Strategies
- Walking and biking skills for children.
- Adult bicycle and pedestrian safety.
- Motorist awareness.
- Targeted safety messages.
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Enforcement Strategies
- Enforce pedestrian/bike laws.
- Review/modify existing laws.
- Review/modify young violator practices.
- Reduce bicycle theft.
- Reduce assaults on pedestrians and bicyclists.
- Implement police bicycle patrols.
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Encouragement Strategies
- Market as a healthy lifestyle.
- Promote through special events (bike-to-work day).
- Inform target audiences.
- Include walking and biking in local recreation programs.
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Program Evaluation
- Continuous feedback:
| – Implement. |
| – Evaluate. |
| – Improve. |
- Demonstrate benefits of program:
| – Increase in walking/bicycling. |
| – Decrease in congestion. |
| – User satisfaction. |
Lesson Summary
- Campaigns related to education, enforcement, and encouragement can be effective means for increasing walking and bicycling.
- Evaluation proves that you are making a difference.
FHWA-HRT-05-132
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