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PMSS Project Details


Project ID:FHWA-PROJ-09-0054
Project Name: Behavioral Sciences Approach to Testing, Validating, and Establishing Best Practices for Alternative Highway Revenue Collection
Status: Active
Last Name:White
First Name:Karen
Office: Data not yet available
Roadmap/Focus area(s): Policy Studies, Analysis, and Outreach
Project Description:University of Central Florida’s specific vision derives from a belief that one must understand some fundamental behavioral characteristics of individuals in order to properly understand traffic behavior, and to design best practices for highway revenue collection. Thus, their experimental approach involves a significant focus on the rigorous measurement of these characteristics, and the extent to which they vary across different segments of the relevant driving populations. The approach is focused on characterizing drivers in terms of their value of time, risk attitude, accuracy of risk perception, and discount rate.
Start Date: September 23, 2009
End Date: September 23, 2012
Goals:The objective is to apply behavioral economics to highway pricing.
Background Information: The project was submitted in response to a Fiscal Year 2009 Exploratory Advanced Research Program solicitation.
Keywords: Economics
Risk Analysis
Human Characteristics
Subject Areas: Policy