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Research and Development (R&D) Project Sites

Project Information
Project ID:   FHWA-PROJ-09-0054
Project Name:   Behavioral Sciences Approach to Testing, Validating, and Establishing Best Practices for Alternative Highway Revenue Collection
Project Status:   Completed
Start Date:  September 23, 2009
End Date:  April 30, 2014
Contact Information
Last Name:  White
First Name:  Karen
Telephone:  202-493-2222
E-mail:  karen.white@dot.gov
Team:   HPTS [HPTS]
Program:   Exploratory Advanced Research
Project detail
Roadmap/Focus area(s):   Policy Studies, Analysis, and Outreach
Project Description:   University of Central Florida¬ís specific vision derives from a belief that one must understand some fundamental behavioral characteristics of individuals in order to properly understand traffic behavior, and to design best practices for highway revenue collection. Thus, their experimental approach involves a significant focus on the rigorous measurement of these characteristics, and the extent to which they vary across different segments of the relevant driving populations. The approach is focused on characterizing drivers in terms of their value of time, risk attitude, accuracy of risk perception, and discount rate.
Goals:   The objective is to apply behavioral economics to highway pricing.
Background Information:   The project was submitted in response to a Fiscal Year 2009 Exploratory Advanced Research Program solicitation.
More Information URL(s):  
  1. http://www.fhwa.dot.gov/advancedresearch/pubs/congestion/index.cfm
  2. http://www.fhwa.dot.gov/advancedresearch/pubs/14033/14033.pdf
Test Methodology:   Experimental economics with a population of local drivers and students participating in (1) stylized lotteries to reveal risk attitudes; (2) driving simulators to reveal risk attitudes and travel time perceptions; and (3) GPS-recorded actual driving choices.
Expected Benefits:   To confirm the importance of accurately incorporating risk attitudes in policy analysis and impact assessment of congestion pricing.
FHWA Topics:   Research/Technologies--FHWA Research and Technology
TRT Terms:   Economics
Risk Analysis
Human Characteristics
FHWA Disciplines:   None
Subject Areas:   Policy


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