U.S. Department of Transportation
Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC 20590

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Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations

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Evaluations of Low Cost Safety Improvements Pooled Fund Study


PPT version for Printing

Marketing Plan Review

Header image - Picture shows series of three scenarios: a vehicle on a meandering road, safety personnel at work, and a car that is very badly damaged after it appears to have collided into a telephone pole.

Vicki Glenn, VHB

Marketing Plan Overview

  • Introduction
  • Intended Users
  • Distribution Methods
  • Program/Product Support
  • Outreach
  • Training
  • Program Integration
  • Conclusion


  • Objectives
    • Increase awareness among transportation agencies
    • Promote technology transfer to broad audience
    • Encourage resource sharing among professionals
  • Products
    • Technical Report
    • Technical Brief

Intended Users

  • Intended Users
    • Transportation Agencies
    • State Safety Agencies
    • Federal Transportation and Safety Agencies
    • Engineering and Safety Professional Associations
    • Other Professional Organizations
    • Academia
    • TRB Committees

Distribution Methods

  • Printed publications
  • FHWA Safety and RD&T Websites
  • State DOT and partner Websites
  • Marketing brochure for professional meetings
  • Meeting presentations
  • Email notices
  • Published articles


  • Media calendar
  • Articles and interviews
    • State DOTs
    • County and local agencies
  • FHWA publications
    • Public Roads
  • University Tech Transfer Centers
  • Trade Press Publications
    • Better Roads Magazine


  • FHWA National Highway Institute
    • Safety Workshops
  • Local / Tribal Technical Assistance Programs

Contact Info

Vicki Glenn

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Federal Highway Administration | 1200 New Jersey Avenue, SE | Washington, DC 20590 | 202-366-4000