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Awareness of the America's Byways® Collection

The Longwoods International study also looked at the recognition level of the America's Byways® collection among the general population. Regarding awareness for the National Scenic Byways Program at the national level and by region the study found:

Table 5: Traveler Awareness of the America's Byways® Collection

National and
Regional Awareness[1]
Have only heard
of the name
Have seen
the signs
Have traveled
a byway
National 37% 7% 10%
Northeast 38% 9% 7%
South 35% 7% 9%
Midwest 38% 9% 11%
Mountain/Southwest 39% 6% 9%
Pacific 38% 4% 13%

Source: Longwoods International

  1. Northeast: ME, VT, NH, MA, RI, CT, NY, PA, NJ;
    South: AR, LA, MS, AL, GA, FL, TN, KY, WV, VA, DE, MD, NC, SC;
    Midwest: ND, SD, NE, KS, MN, IA, MO, WI, IL, MI, IN, OH;
    Mountain/Southwest: MT, ID, WY, NV, UT, CO, AZ, NM, TX, OK;
    Pacific: WA, OR, CA. (The study makes no reference to AK, HI, DC or PR.) ^ back

Updated: 9/3/2013
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