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Less Successful Examples of Matching Funds

Example 2: Marketing Initiative (Eligibility Category: Marketing):

Source Type Description Amount
Travel Association Services (Non-state or Non-federal) Develop printed rack cards and brochures, coordinate Byways signage, travel directory ads and listings, website design and maintenance, media ads design & placement, public relations coordination 18,517
State Tourism Corporation Services (Non-state or Non-federal) Listings and ads in state travel guide, electronic marketing, trade shows and consumer shows, media/public relations assistance, lead generation, welcome center brochure distribution, research assistance 74,069
Total $92,586

This example is less successful because it:

  • Includes items not qualified as a source of matching funds. Note inclusion of website maintenance in the first source which is not eligible for NSBP funding, and is therefore not eligible as a match. Because this was not listed as a separate line item, the entire match source was determined to be not eligible
  • Insufficient information. Note in the second source that the information provided is insufficient to determine which parts of the services are eligible and which are not. Trade and consumer show participation is not eligible, but the amount attributed to these activities is not documented separately
Updated: 9/3/2013
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