Skip to content U.S. Department of Transportation/Federal Highway AdministrationU.S. Department of Transportation/Federal Highway Administration
Office of Planning, Environment, & Realty (HEP)

Using the "Come Closer" Theme/Tagline and Lockup

In addition to the America's Byways logo, the invitational "Come Closer" theme/tagline and its graphic representation, called a lockup, can connect your byway to the national brand. The lockup melds the theme with the logo and either a general message ("Come Closer to America") or a location-based message that often connects to an intrinsic quality ("Come Closer to History"). Use the specified colors and follow the guidelines for placement as indicated here to create a localized call-to-action for your byway.


Primary Lockup

The primary lockup consists of the brand logo and the "come CLOSER" theme line, and should always be positioned exactly as shown.

Local Modifier

Customize the lockup with a modifier that reflects a single local experience. The local modifier is typically a noun that relates to one of your byway's intrinsic qualities. There should not be an adjective before the noun, such as "beautiful nature."

Updated: 9/3/2013
HEP Home Planning Environment Real Estate
Federal Highway Administration | 1200 New Jersey Avenue, SE | Washington, DC 20590 | 202-366-4000