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Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations

 
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This report is an archived publication and may contain dated technical, contact, and link information
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Publication Number:  FHWA-HRT-15-058    Date:  February 2017
Publication Number: FHWA-HRT-15-058
Date: February 2017

 

Turner-Fairbank Highway Research Center R&D Communication Reference Guide

 

CHAPTER 6. OTHER PUBLICATIONS

There are a variety of documents that each office may use to communicate with a specific audience, including booklets (see figure 15), technical flyers (e.g., TechBriefs, report summaries, and product application notes), brochures, fact sheets, and newsletters. Please refer to chapter 4 and the GPO Style Manual for additional editing and style requirements.(2)

BOOKLETS

This figure shows a cascade of booklet covers on documents published by the Federal Highway Administration.

Figure 15. Photo. Cascade of booklet cover examples.

Purpose

To communicate detailed summaries, achievements, and recommendations from research projects and programs.

Target Audience

Transportation managers, decisionmakers, and executives.

Style

TECHNICAL FLYERS

There are several types of flyers, including TechBriefs and Application/Technical Notes (see figure 16).

This figure shows a cascade of TechBrief, summary, and technical note covers on documents published by the Federal Highway Administration.

Figure 16. Photo. Cascade of technical flyers.

Purpose of a TechBrief

To summarize an experiment, TechBriefs provide results, data collected from analysis, or findings and recommendations.

Purpose of Application/Technical Notes

To provide technical information and benefits about an FHWA product or research findings used by an FHWA customer.

Audience

Transportation managers and technical staff.

Style

Elements to Include in a TechBrief

The following components are needed for each TechBrief (which must be a minimum of 2 pages):

TechBrief Layout

For printing purposes, the TechBrief layout must be in one of the following formats, and the finished product is 8.5 by 11 inches:

MARKETING BROCHURES

Purpose

To create awareness or attract interest in a specific project or program, brochures (see figure 17) communicate the benefits of a research, technology, or service.

This figure shows a cascade of brochures published by the Federal Highway Administration.

Figure 17. Photo. Cascade of marketing brochures.

Audience

Transportation decisionmakers, senior executives, managers, and technical staff.

Style

FACT SHEETS

Purpose

To provide concise, factual information about a specific topic such as a facility, laboratory, technology, or subject area (see figure 18).

This figure shows a cascade of fact sheets published by Federal Highway Administration.

Figure 18. Photo. Cascade of fact sheets.

Audience

Transportation decision makers, managers, technical staff, and students.

Style

Templates for creating FHWA publications are available on the FHWA Research Publication Development Web page at http://www.fhwa.dot.gov/research/publishing/. See table 5 for the list of submission requirements for booklets, flyers, brochures, and fact sheets.



Table 5. Booklets, flyers, brochures, and fact sheets—what to submit.

One Color Print (.doc)

Two- or Four- Color Print (.doc and .qxd)

Website Only (.doc)

Submission Requirements for Booklets, Technical Flyers, Brochures, and Fact Sheets from the Contracting Officer’s Representative (COR)

HRTM Service Request Form

Microsoft® Word file of document

Microsoft® Word file of 508 captions or alternative text

FHWA Distribution Form and either labels or a Microsoft® Excel file with names and complete addresses

Tables, charts, and graphs in separate native file formats (Microsoft® Excel files for tables and .jpg or .tif files for graphic and CAD files)

Equations in .jpg file formats

Low-resolution illustrations and figures in .jpg, .tif, or .bmp file formats

Digital graphics with high resolution (300 to 1,260 dpi or greater), and at least 4 by 6 inches or equivalent pixel sizes in separate native file formats

GPO Form 952 -
http://www.gpo.gov/pdfs/customers/sfas/952.pdf

PDF file of the document after final edit

Adobe® InDesign, Adobe® Illustrator, or other graphic design files after the files have been edited. Include all text, font files, and graphic files.

—Submission not required.


Do not submit second-generation or previously printed materials as graphics. Do not use correction fluid, tape, photocopies, or artwork that is fuzzy, dark, or faded. Do not submit CAD drawings; export them to a .jpg or .tif format.

Normal Final Deliverables for Publications

Provide the following items on a separate CD or DVD for each, labeled with the date, researcher name, publication name, publication number, and one of the following designations: GPO, Web, HRTM, or NTIS, depending on the content:

TRADE PUBLICATION ARTICLES

Purpose

The purpose of trade publication articles is to inform and promote advances and innovations in transportation research and technology (R&T), critical national transportation issues, important activities and achievements of FHWA and others in the highway community, specific FHWA program areas, and subjects of interest to highway industry professionals.

Audience

The audience varies from journal to journal. The audience will typically include one or more of the following: Federal, State, municipal, and foreign transportation officials, planners, and researchers; association leaders; engineering professors and students; transportation reporters and trade media representatives; and members of Congress.

Format and Issue

The format and issues vary from journal to journal.

Circulation

The circulation varies from journal to journal.

Submission Guidelines Process

A trade publication may be an appropriate vehicle to provide information to your intended audience. If so, please contact HRTM for writing or editing articles for trade publications. Any R&T technical articles submitted for publication in journals and magazines outside FHWA must be edited by HRTM. Upon final edit and review, HRTM will submit the article to HPA for final review and submission to the magazine or journal. To publish articles in trade publications, please do the following:

PERIODICALS

Definition

A periodical is defined as a publication that is published on a regular basis such as monthly, bimonthly, quarterly, weekly, or daily. Periodicals include magazines, newsletters, newspapers, or updates. Every issue of every periodical distributed to the public must be edited and then reviewed by the HPA.

PUBLIC ROADS

Public Roads and several other FHWA periodicals provide unique vehicles for presenting the latest news on your program to the transportation community.(49) The following description gives details on the purpose, audience, format, circulation, submission guidelines, technical review, style, policies, and schedule of Public Roads.

Purpose

The purpose of Public Roads is to inform and promote advances and innovations in transportation R&T, critical national transportation issues, important activities and achievements of FHWA and others in the highway community, specific FHWA program areas, and subjects of interest to highway industry professionals.(49)

Audience

The Public Roads audience includes Federal, State, municipal, and foreign transportation officials, planners, and researchers; association leaders; engineering professors and students; transportation reporters and trade media representatives; and members of Congress.

Format and Issue

The 64-page magazine is published bimonthly by FHWA.

Circulation

The total print circulation for each edition of Public Roads is 5,000 copies.

Submission Guidelines

Contributors to Public Roads include Federal, State, and local governments; transportation industry organizations; associations; and academic institutions.(49) Articles are reviewed and considered by the Public Roads Editorial Board.(44) The Public Roads Editorial Board is comprised of the FHWA executive director, associate administrators, and select office directors who are also subject matter experts in the field of highway transportation issues.

If you are interested in publishing an article in Public Roads, please contact HRTM.(49)

Schedule

The magazine is distributed every other month, with submissions due approximately 5 months before the publication date of each issue: January/February (deadline is July 1), March/April (deadline is October 1), May/June (deadline is December 10), July/August (deadline is February1), September/October (deadline is March 21), and November/December (deadline is May 21).

 

 

Federal Highway Administration | 1200 New Jersey Avenue, SE | Washington, DC 20590 | 202-366-4000
Turner-Fairbank Highway Research Center | 6300 Georgetown Pike | McLean, VA | 22101