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Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations

This report is an archived publication and may contain dated technical, contact, and link information
Publication Number: FHWA-HRT-05-132
Date: July 2006

Lesson 24: Comprehensive Approach: The 5 E’s

The 5 E’s. The photograph shows a young child being handed traffic safety education materials in a classroom setting.

Lesson Outline

  • Engineering practices.
    – Covered in previous lessons.
  • Education strategies.
  • Enforcement practices.
  • Encouragement strategies.
  • Program evaluation.

Comprehensive Approach

  • Collaborate with variety of stakeholders:

    – Public works.
    – Police.
    – School district.
    – Public health.
    – General public.
    – Bicyclists and pedestrians.
    – Etc.…

The photograph shows five adults sitting around a table and discussing issues. All people are intently listening to the person speaking.

Education Strategies

  • Walking and biking skills for children.
  • Adult bicycle and pedestrian safety.
  • Motorist awareness.
  • Targeted safety messages.

The photograph shows two young children on bikes being instructed by a standing adult. The adult and children appear to be standing in a bike safety course.

Enforcement Strategies

  • Enforce pedestrian/bike laws.
  • Review/modify existing laws.
  • Review/modify young violator practices.
  • Reduce bicycle theft.
  • Reduce assaults on pedestrians and bicyclists.
  • Implement police bicycle patrols.

The photograph shows a CD-ROM entitled “Resource Guide on Laws Related to Pedestrian and Bicycle Safety.” The DOT and NHTSA logo are seen on the front of the CD-ROM.

The photograph shows two uniform bicycle patrol officers stopped and talking with two young girls.

Encouragement Strategies

  • Market as a healthy lifestyle.
  • Promote through special events (bike-to-work day).
  • Inform target audiences.
  • Include walking and biking in local recreation programs.

The picture shows a male and female adult jogging on a shared use trail.

Program Evaluation

  • Continuous feedback:
    – Implement.
    – Evaluate.
    – Improve.
  • Demonstrate benefits of program:
    – Increase in walking/bicycling.
    – Decrease in congestion.
    – User satisfaction.

Lesson Summary

  • Campaigns related to education, enforcement, and encouragement can be effective means for increasing walking and bicycling.
  • Evaluation proves that you are making a difference.



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