|Public Information Management
||FULL TIME NOT NECESSARY:
- Baltimore City Public Affairs staff & liaisons.
- Project spokespeople: Adrienne Barnes and Margaret Martin.
- Media updates coordinated thru BCPA.
- Public inquiries, BCPA.
- Time management.
- Competing priorities.
- Obtaining information in a timely manner and after hours.
- Only 2 "truly informed" spokespeople.
- Collaborate with all entities that are involved with the project (i.e. work with transit to rearrange bus routes, work with schools to figure out pedestrian routes).
- Have one office where you can get all of the information (BCDOT).
- Have an FAQ sheet and project fact sheet.
|Identify basic parameters and negotiable issues
- A new Bridge is needed - Reconstruct vs. rehab.
- Four lanes - no widening.
- Pedestrian access - sidewalk.
- Sidewalk with barrier.
- Aesthetics/Façade? (graffiti exists now - resistant paint may be used/consider a mural?)
- Bike lane separated from travel lanes.
- Lighting underneath Bridge/along the pathway.
- Beautification at Bridge approaches - public involvement.
Barriers:(Negotiable options contingent on these barriers)
- Budget / costs.
- Federal requirements (enviro, COE, design, etc).
- Work with Bridge design staff to determine what's decided and what can we ask the public to help with.
- Work with bike community to determine how to make route more bike-friendly.
- Coordinate with park and rec in project scheduling, parking during construction, staging areas, etc.
- Business owners.
- Community Associations.
- Park users.
- Morgan State University.
- Montebello Elementary.
- St Francis.
- Mervo High School.
- Johns Hopkins.
- Pratt Library - Hamilton Branch.
- Other government agencies.
- MD Transit Adm. (Buses)
- Rec & Parks.
- BCPSS Transportation (School Bus Routes).
- Baltimore County - various.
- MD SHA.
- Elected officials.
- Special event coordination.
- Recreation (Kid Sports).
- Identify language needs. (Do you need to have signs/advertising, etc. in different languages?)
- Special requests or provisions (people wanting us to accommodate for parking, business operations/access, special events, etc.)
- Identify route issues - bus route schedules, emergency response routes, safe route to school, evacuation route.
- Political turf wars.
- SHPO requirements
- Establish contact list.
- Mailing list/e-group:
- Residential (WWWWWH, fact sheet).
- Media (News release/updates sent).
- Community (churches/school/ institutions/hospital/etc.)
- Schedule regular meetings/briefings.
|Communication with stakeholders
- Interagency coordination meeting.
- Elected officials briefing.
- PIO coordination meeting.
- Emergency personnel meeting.
- Community forum.
- Informative - convey need to improve bridge.
- Seek Input - context sensitive.
- Media Outlets.
Barriers:(Negotiable options contingent on these barriers)
- Scheduling meetings/availability.
- Turnover/changing contact info.
- Prioritizing needs/conflict resolution.
- Mixed messages/competing message.
- Utilize fact sheets, talking points and updated info developed by BCDOT public affairs.
- Partnering agreement on one message (One Voice!).
|Securing acceptance and participation of stakeholders
||Form Stakeholder Advisory Task Force.
- Ongoing-Interagency coordination.
- Ongoing-Elected Officials briefings.
- Ongoing PIO coordination.
- Ongoing Emergency Personnel updates.
- Community Involvement - Listen, get input.
- To gain consensus get input from community.
- Keep updated info going out.
- Identify appropriate willing participants for advisory task force.
- Participation in task force supported by hierarchy of individual organizations.
- Reaching consensus.
- Developing ground rules for task force.
- Relay expectations.
- Offer solutions to problems.
- Representatives take info back to sub-groups and use info throughout the communities (ex: newsletters, brochures, etc.).
- Task force keep project moving forward.
|Most effective method of informing elected officials and constituents of progress and impacts
- Hold updated official briefings (i.e. once a month, by request) to provide project info.
- Send legislative briefings to state officials (info in hand to respond to citizen inquiries).
- Use communications tools to keep public informed.
- City/State Legislative Liaison and Community Liaison to manage.
- Schedule coordination.
- Be aware of constituents concerns.
- Be on their luncheon agendas or schedules, etc.
- Maintain project updates via newsletters, Web sites and media outlets.
|Tools for communication with motorists, park users, pedestrian, and others during construction
- Hotline - 311.
- Radio Updates (Drive time = Paid spots).
- TV - Traffic reports.
- Overview brochures.
- Newsletter for local community.
- Media Kits.
- Media Buy-Radio, Standing column in The Sun/The Examiner/The City Paper and community newsletters - BBJ, Daily Record for updates/schedule.
- Standing display in stores (Safeway, Hillen Road Shopping center, at the Park rest area).
- Curious students/schools - "Bridge 101".
- "Project 101" at local schools - teach the kids, inform the parents.
- Message control, quality of pieces, accuracy of information.
- Staff hours needed to complete writing, design, media buys, etc. (competing with similar needs for other projects).
- Be sure project contract is offered with 1% funding for marketing/community outreach efforts.
- Part-time consultants can be hired on an "as needed basis" to develop various media.
- Centralized communication coordination through BCDOT PIO.
- Organize project branding campaign: "BYOB" Brand Your Own Bridge contest to name project...and educational programs, etc.
- Historic marker plaque/sign - note history of old structure on new structure.
- Rough Branding Concepts?
- A Bridge to Somewhere.
- The Pride of the Park.
- H20 - Home to Office.
- Harford to Office.
- Historical to...
- Beautify Your Bridge.
- The Link to the Lake.
- A Park With Pride.
- Not Your Grandfather's Bridge.
|Collaborate and mange information released by media
- Provide media updates coordinated thru BCDOT Public Affairs.
- Coordinate press events and update info.
- Distribution of information.
- Constituent response coordinated with Mayor's Office and City Council members and staff (i.e. email, phone calls, constituent website).
- Negative publicity.
- Perception and comments from uninformed stakeholders.
- Filter info out through having one message, developed by BCDOT PIO.
|Develop a plan to engage stakeholders in acceleration of the construction process and communicate overall benefit/solicit assistance
- Keep all interested parties involved and informed before, during and after the project.
- Maintain an updated listing of current or new residents, businesses and other stakeholders throughout the bridge construction.
- Plan "activities" or "events" that involve the community to keep them involved and interested.