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Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations

 
REPORT
This report is an archived publication and may contain dated technical, contact, and link information
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Publication Number:  FHWA-HRT-16-014    Date:  April 2016
Publication Number: FHWA-HRT-16-014
Date: April 2016

 

Summary of Projects Funded By The Federal Highway Administration for The National Surface Transportation Safety Center for Excellence From July 2006 to June 2014

CHAPTER 6. OUTREACH

Until 2012, NSTSCE did not have a dedicated resource for outreach, so the stakeholders decided to add another SME to handle this area in particular. It was hoped that the addition of the SME would increase the transmission of results of NSTSCE projects to the individuals who would benefit most from them. This SME also took responsibility for NSTSCE branding and marketing to potential stakeholders and sponsors, ultimately coordinating the biannual International Naturalistic Driving Symposium. Table 57 through table 59 describe the three projects that are under this research focus area.

57. Driver Health Tips Web Site.
VTTI Project Number/Fund Code 425961
Short Project Title Driver Health Tips Web Site
VTTI PI Justin Morgan
Begin October 2009
End May 2011
FHWA Funding $100,000.00
Long Project Title Driver Health Tips Web Site
Project Description Many CMV drivers struggle to maintain a healthy lifestyle given the demands of their job, yet previous CMV health programs have failed to adequately address the needs of CMV drivers, adapt programs suited to their unique lifestyle challenges, and widely implement those programs. In addition, reaching this highly fragmented and mobile population proved difficult. This project called for the creation of an integrated social networking-based health outreach effort directed at CMV drivers called Driving Healthy. This resource provides health information and best practices for CMV drivers and empowers them to make healthier lifestyle choices while on the road. It was anticipated that this effort would result in greater H&W information acceptance among target audiences and more effective use of H&W information, as well as foster mutual support within the target audience.
Deliverable The deliverables included a Web site, Facebook® page, Twitter® page, and report. (See references 54 through 57.)
Table 58. YouTube® Video Library.
VTTI Project Number/Fund Code 451280
Short Project Title YouTube® Outreach
VTTI PI Myra Blanco
Begin August 2013
End June 2014
FHWA Funding $14,193.25
Long Project Title YouTube® Video Library
Project Description In order to help NSTSCE increase the exposure of surface transportation safety research to the general public, a YouTube® channel was created that highlights completed NSTSCE projects. SMEs helped select the featured projects. Most videos are approximately 5 min long and provide highlights of the key findings as well as links to the full report. The first set of videos included an NSTSCE overview along with two projects. The second set of videos, which is currently in production, includes an additional five projects. In addition to the videos, the YouTube® channel also features links to the stakeholder YouTube® channels as well as other NSTSCE outreach Web sites (e.g., Driver Health Tips and HV Driving Safety).
Deliverable YouTube® channel(58)
Table 59. Heavy Vehicle Safety Outreach.
VTTI Project Number/Fund Code 451163
Short Project Title HV Safety Outreach
VTTI PI Rebecca Hammond
Begin May 2012
End April 2014
FHWA Funding $85,005.07
Long Project Title Heavy Vehicle Safety Outreach
Project Description

The objective of the Heavy-Vehicle Safety Outreach project was to develop and implement a pragmatic curriculum to support the needs of safety managers. Safety managers for motor carrier fleets are primarily responsible for heavy-vehicle safety. These individuals have a unique understanding of the safety challenges within their fleets. However, many of them operate without access to the latest research in heavy-vehicle safety. Providing a workshop that immersed fleet safety managers in the latest safety information could positively affect their approach to fleet safety. To be as effective as possible, this workshop included both science- and practice-based presentations.

This project used the analysis, design, development, implementation, and evaluation method, which has become one of the most frequently used training models in recent years. Specifically, it encourages the trainer to use an iterative process by obtaining feedback at each step and using it to improve the next step.

Deliverable Heavy-Vehicle Safety Outreach(59)

 

 

 

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