Naming Rights Resources
The following are informational resources on naming rights.
Naming Bridges and Highways in Virginia
This page from the Virginia Department of Transportation website describes how bridges, highways and interchanges are named in the Commonwealth of Virginia.
Naming Rights Article Compendium
This page from the Metro Magazine website provides summaries of and links to articles on naming rights initiatives embarked upon by transit agencies across the United States.
Naming Rights as a State Revenue Generator
This article explores issues related to private sponsorship of public events, parks, and other locations. It suggests that while there may be potential negative consequences from such sponsorships, governments should consider them as a way to raise needed revenue.
Property Naming - Corporate Sponsorship Policy
LA Metro's policy on property naming was updated in 2016 to include a policy on corporate sponsorship.
Transit Agencies Can Generate Revenue by Selling Naming Rights
This article explores the issues of naming rights and free speech.
This webpage describes Missouri DOT's Sponsor-A-Highway program, through which groups, organizations and businesses can "sponsor" a highway by paying a private company to clean up litter and complete other activities on their behalf.
Stadium Naming Rights Deals: Category Exclusivity, Operations, and Length
This article highlights three important issues in stadium naming rights deals: category exclusivity (which companies within the sponsor's industry can sell or advertise goods and services at the stadium), operations (sponsor control over the hiring and management of ticket takers, security guards, maintenance staff, etc.), and length (duration and renewal options of the naming rights deal).